The joys and pains of your app going viral
[Dek: one sentence that tells the reader what they’ll get from this story]
[Photo: the week installs took off]
[Opening: set the scene. Where were you, what was at stake, why this moment matters.]
[Section heading]
[Story text]
[Section heading]
[Story text]
[Section heading]
[Story text]
What I learned
[The lesson, in a few sentences]
